What is a Landing Page and Why You Need One For Your Business in 2020
What is a Landing Page?
The goal of a great landing page is to increase conversion rates in order to reach your marketing or business growth goals. A landing page is usually created for a specific campaign, sale, or product.
When it comes to a landing page vs. a homepage, people often get confused.
The key difference is that a landing page has one specific goal, and that is to convert visitors into leads. It’s more narrow in its approach as you are choosing a product or an offer to focus on to capture leads.
What are the benefits of an effective landing page?
1.) Because landing pages are crafted to target a specific set of search terms along with a target audience, this helps you rank higher in google search.
2.) Landing pages help you promote specific offers and products within your business and this allows you to discover valuable insights and data for tracking the success and performance of your offer.
3.) Landing pages make the buying and subscribing process more efficient. This allows your website visitors to see your call to action right away and sign up to your offer or freebie and initiate the sales funnel process and initial interaction with your brand via email marketing.
Why are landing pages so important in 2020?
With all the recent world events, businesses are being forced to adapt to these changes and that includes finding successful avenues online to connect with your audience and share your story. If you can find your differentiator that makes you truly stand out from your competitors and be able to communicate that unique value to your customers online.
That being said, a solid landing page can act as that initial portal for new leads to be apart of your brands journey online. It is crucial right now to create a medium to share your value, content, and offers so the right people can see how you can help solve their problems. Social media will help you get there, but you have full control over your own email list along with the customized automation you can provide to prospective leads that enter your list.
Create your goal before anything else.
Now you understand the benefits of having an effective landing page for your online business, but like any marketing tool, before you create anything, you need to ask yourself some imperative questions and create a goal before getting started so you can track results and create milestones to get you to that goal. You need to determine what you want it to accomplish. Are you looking to grow your email list? Promote a new product? Promote a discount on a subscription service?
Once you have your goal, think about what your message will be. How can your offer solve someone’s problem? Then you can start your keyword research. What do people type in when they’re searching for solutions to the problem that your sale, product, or newsletter can solve?
Once you have your goal, message, and keywords, you can start putting your landing page together. Start thinking about the elements you want to include: a CTA, a sales pitch video, or maybe a form. The list here is endless, but whatever you choose, the page needs to be clear and 100% focused on achieving your goal and then directing your audience to act with a clear call to action.
If you have questions about landing page setup and goals or just want to learn more about our process, contact us and we would love learn about you and your business!